Seller GuideUpdated April 202619 sections

Seller User Manual

Everything you need to list your business, manage products, fulfil orders, and grow your presence on More Classifieds.

Table of Contents
  1. 1Getting Started
  2. 2Creating an Account
  3. 3OTP Verification
  4. 4Signing In
  5. 5Dashboard Overview
  6. 6My Business
  7. 7Catalogues & Menus
  8. 8Business Branches
  9. 9Manage Notices
  10. 10Manage Products
  11. 11Manage Orders
  12. 12Delivery Settings
  13. 13Banner Management
  14. 14Business Chats
  15. 15Reviews & Ratings
  16. 16Settings
  17. 17My Promotions
  18. 18Notifications
  19. 19Popote
1

Getting Started

More Classifieds is Kenya's digital marketplace where sellers list businesses, showcase products, receive orders, and connect with buyers nationwide. Whether you run a retail shop, restaurant, service business, or anything in between — More Classifieds gives you the tools to get discovered and sell more.

As a seller your dashboard gives you full control: manage your business profile, product catalogue, incoming orders, promotional banners, customer notices, and direct chats with buyers — all from one place.

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One account, full control

A single seller account manages your business and all its branches. Each branch can have its own products, notices, banners, and chats, all accessible from your unified seller dashboard.

2

Creating an Account

Click Sign up in the top-right corner of the homepage. Seller registration has three steps.

Step 1: Choose Your Role

Two role cards are shown — Buyer and Seller. Click the Seller card (it highlights with an orange border) then click Continue.

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Seller selected

Step 2: Account Type

This step is shown to sellers only. Choose between:

  • Individual — A sole trader or personal business.
  • Company — A registered business or organisation.

Select the option that matches your situation and click Continue.

Step 3: Your Details

Fill in your personal account details:

  • Full Name — Your name as the account holder.
  • Email — Used to log in and receive notifications. Optional if you use a phone number.
  • Phone Number — Your Kenyan mobile number (e.g. 07XXXXXXXX). Optional if you use email.
  • Password — Minimum 6 characters.
  • Confirm Password — Must match the password above.

Alternatively click Continue with Google to sign up instantly using your Google account. Then click Create account.

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3

OTP Verification

After creating your account a 6-digit One-Time Password is sent to your registered email or phone. Six individual digit boxes appear on screen — type the code (it auto-advances between boxes) and click Verify. The button activates automatically once all six digits are filled.

If the code doesn't arrive, wait for the countdown timer to reach zero and click Resend code. Click Verify Later to skip for now, though some features will be restricted until your account is verified.

A green confirmation appears on success and you are taken to the sign-in page.

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Check your spam folder

If the OTP email doesn't arrive within a few minutes check your spam or junk folder before requesting a resend.

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4

Signing In

Click Log in in the top-right corner of any page. The sign-in form has two tabs:

  • Email — Enter your registered email and password then click Sign in.
  • Phone — Switch to this tab and enter your registered phone number.

Click Continue with Google for passwordless sign-in via your Google account. Use the Forgot your password? link to trigger a reset email if you've lost access.

After signing in you are taken directly to your seller dashboard. The header shows Seller Dashboard as the page subtitle.

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5

Dashboard Overview

The seller dashboard uses a two-column layout on desktop: a fixed sidebar on the left and the main content area on the right. On mobile the sidebar is hidden — tap the menu icon in the top-left header to open it.

The Dashboard home tab shows four live stat cards at the top — Total Orders, Total Revenue, Active Products, and Avg Rating — giving you an instant health check of your business.

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Seller dashboard home
Dashboard home
SectionWhat it does
DashboardOverview with total orders, revenue, active products and rating
My BusinessCreate and edit your business profile, logo, cover, and hours
Catalogues & MenusGroup products into menus, catalogues, price lists, or lookbooks
Business BranchesAdd and manage physical branch locations
Manage NoticesPublish announcements visible on your business profile
Manage ProductsAdd, edit, and delete products in your catalogue
Manage OrdersView and action incoming customer orders
Delivery SettingsSet delivery fees, per-km rates, and service radius
My PromotionsView and manage active paid boosts for your business or products
Banner ManagementCreate promotional banners that appear on the marketplace
Business ChatsDirect messages from buyers
Reviews & RatingsCustomer feedback and your average rating
NotificationsOrder updates, messages, and system alerts
PopoteEarn rewards by registering other sellers as a field agent
SettingsYour personal profile, contact verification, and password
Seller ManualOpens this guide in a new tab
6

My Business

Click Business in the sidebar then select My Business. This is your public-facing storefront on More Classifieds — buyers see this page when they visit your listing. A complete profile builds trust and improves visibility in search results.

Creating Your Business

If you haven't created a business yet, you'll see a prompt to get started. Click Create Business to open the two-step setup wizard.

Step 1 — Basic Info:

  • Business Name (required) — The name that appears publicly on the marketplace.
  • Description — A short paragraph describing what your business offers. Be specific — this text appears on your public profile.
  • Category (required) — The primary category that best describes your business (e.g. Restaurants & Food, Retail, Services).
  • Subcategory — A more specific classification within your category. Appears when subcategories are available for the selected category.

Step 2 — Location:

  • Country — Select from the dropdown.
  • County — Select your county. If your county isn't listed, choose Enter manually and type it — the system will attempt to verify the location via geocoding.
  • Locality — Your specific area or neighbourhood within the county. Same manual-entry option applies.

Click Create Business on Step 2 to save. Once created, your business is submitted for review before going live on the marketplace.

Editing Your Business

Once your business exists, the My Business page shows your profile card alongside info cards for status, creation date, and location. Click Edit on the profile card to update your name, description, category, subcategory, or location. Changes save immediately.

Additional editable sections below the profile card include:

  • Contact details — Phone, email, and social media links (Facebook, Instagram, X, WhatsApp, website).
  • Business Hours — Click Business Hours to set your opening and closing times for each day of the week.
  • Tags & Brands — Associate relevant tags and brands with your business to improve discoverability.
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Business profile
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Business profile details
Location, hours & contact

Logo and Cover Image

Your profile card has two image upload zones — the logo (circular) and the cover image (wide banner). Click the camera icon on either to upload:

  • Logo — Recommended 400 × 400 px, square. PNG with transparent background works best.
  • Cover image — Recommended 1280 × 480 px, landscape. Appears as a banner across the top of your public business page.

Drag and drop or click to browse your files. The image uploads and saves automatically.

Boosting Your Business

Click Boost Business on your profile to purchase a paid promotion that increases the visibility of your business listing across the marketplace. Select a boost package, duration, and complete payment. Active boosts appear under My Promotions in the sidebar.

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Catalogues & Menus

Click Business → Catalogues & Menus to organise your products into shareable, browsable collections. A catalogue groups related products together and can be published to your public business page or shared as a direct link.

Five catalogue types are available:

TypeBest used for
MenuRestaurants and food businesses — list dishes, prices, and sections
CatalogueRetail shops — a general product catalogue for customers to browse
Price ListService businesses — a structured list of services and their prices
LookbookFashion, beauty, or lifestyle brands — visual, editorial-style collection
OtherAny other collection type that doesn't fit the above

Creating a Catalogue

Click + New Catalogue, enter a name, select the type, and save. Your new catalogue appears in the list as a draft. Click into it to add products — search your existing product catalogue and click Add on any product to include it. Products can belong to multiple catalogues.

Click Publish to make the catalogue visible to buyers on your business profile. Click Unpublish to hide it without deleting it.

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Business Branches

Click Business → Business Branches to manage additional physical locations for your business. Each branch has its own profile, product listings, notices, banners, and chat thread — all linked to your main seller account.

Adding a Branch

Click + Add Branch. The create form has the following fields:

  • Branch name (required) — The public name of this location.
  • Description — Optional short description of the branch.
  • Country (required) — Select from the dropdown.
  • Override category — Check this if this branch operates in a different category from your main business.

Click Create branch to save. The new branch appears as a card in your branches list. Click any branch card to open its management view, which has tabs for:

  • Business Profile — Branch name, location, contact details, and assigned managers.
  • Notices — Announcements for this branch's customers.
  • Products — Products specific to this branch.
  • Banners — Promotional banners linked to this branch.
  • Chats — Customer messages directed at this branch.
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Branch list
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Branch profile

Assigning Managers

Click the Assign Managers button on a branch card to grant another user access to manage that branch. Managers can update branch details, handle orders, and respond to chats — without having access to your main seller account.

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Manage Notices

Click Business → Manage Notices. Notices are short announcements that appear on your public business profile — use them to inform customers about promotions, new arrivals, temporary closures, or anything worth highlighting.

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Notices list

Creating a Notice

Click + Add Notice. The form has two steps:

  1. Details — Enter a Title (required), Description (optional), Start Date (required, defaults to today), and End Date (required). Click Continue.
  2. Media — Upload one or more images to accompany your notice. Images appear alongside the notice text on your business profile. This step is optional — click Skip or Done when finished.

A new notice is saved as Draft. Click Send (the paper-plane icon) in the actions menu to submit it for review. Once approved it becomes Published.

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Notice Statuses

Each notice moves through the following states:

DraftSaved but not submitted. Only visible to you.
Pending ReviewSubmitted and awaiting moderation.
PublishedLive and visible to customers on your profile.
PausedTemporarily hidden. Click Play to re-publish.
RejectedDid not pass moderation. Edit and resubmit.
ArchivedEnded notices moved to archive.
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Manage Products

Click Products → Manage Products. Four stat cards at the top give you a live inventory summary — Total Products, Active Products, Out of Stock, and Total Sales. Below the cards your full product catalogue is shown in a searchable, filterable list. Use the search bar and status filter to find specific products quickly. An Export button lets you download your catalogue as a spreadsheet.

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Product catalogue
Product catalogue

Adding a Product

Click + Add Product to open the five-step product form.

Step 1 — Basics:

  • Product Name (required) — The full name as buyers will see it.
  • Description — Detailed product information: materials, dimensions, features, care instructions.
  • Category — Pre-filled from your business category, read-only.
  • Subcategory — Optional. Filtered to your business category.
  • SKU — Auto-generated. Shown read-only for your reference.

Step 2 — Pricing:

  • Price (required) — Retail price in KES.
  • Currency (required) — Defaults to KES.
  • Add tax at checkout — Check this box to apply VAT or tax to this product at checkout.

Step 3 — Inventory:

  • Track stock — Enable to automatically mark the product out of stock when quantity reaches zero.
  • Allow backorders — Let buyers purchase even when stock is depleted. Only available when Track stock is on.

Step 4 — Media:

  • Main image — The primary thumbnail shown across the marketplace. Recommended: 4:3 ratio, minimum 1200 × 900 px, max 5 MB, JPG / PNG / WebP. Drag and drop or click to browse.
  • Gallery — Additional product photos (up to 8 total including the main image). Same format requirements.

Step 5 — Review: A summary of everything you've entered. Check for mistakes then click Save Product to publish, or go back to any step to edit.

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Product Variants

If your product comes in multiple options — size, colour, material — add variants so buyers can choose before adding to cart. Open any product and click the Variants button in the page header to open the variants list. Click + Add variant to launch the three-step variant wizard.

Step 1 — Attributes:

  • SKU — Auto-generated from the product name and the attributes you set. Updates as you fill in the form.
  • Name (required) — The label buyers see for this option, e.g. Large / Red or 4x4 / SUV Tyre.
  • Attributes — Click an attribute type button (Size, Color, Material, Flavor, Packaging, or Custom) to add that attribute. For Size you can pick standard values (XS, S, M, L, XL, 2XL, 3XL, One Size) or enter a custom value. Custom attributes let you define your own label and value (e.g. label: season, value: All-Season, Summer, Winter). You can add multiple attribute types to a single variant.

Click Next to proceed.

Step 2 — Pricing & details:

  • Price override — Leave blank to use the parent product's price, or enter a specific price for this variant.
  • Stock — Read-only. Stock is adjusted via the inventory system.
  • Low stock threshold — You will be alerted when stock drops below this number.
  • Show in store — Toggle off to hide this variant without deleting it.
  • Variant image — Upload a photo specific to this variant (shown when the buyer selects it). Same format requirements as the main product image.

Click Next then review the summary and save.

The variants list shows each variant's name, attribute options, price, stock level, and status. Use the three-dot menu on any variant to View, Edit, or Delete it.

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Variants list

Editing and Removing Products

Click the three-dot menu on any product row to access:

  • View — Full product detail page with all fields and images.
  • Edit — Opens the same five-step form pre-filled. Changes go live immediately on save.
  • Boost — Purchase a paid promotion to increase the product's visibility in search results.
  • Delete — Permanently removes the product. Cannot be undone.
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Image quality drives sales

Listings with clear, well-lit photos on a clean background consistently receive more clicks and conversions than those with low-quality or missing images.

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Manage Orders

Click Products → Manage Orders to see all orders placed with your business. Four stat cards at the top give you a live summary — Pending, Active, Completed, and Revenue. Below the cards orders are listed with the most recent at the top. Use the Order Status and Payment Status dropdowns to filter, or use the search bar to find a specific order number or customer name.

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Orders list
Orders list

Order Statuses

PendingOrder placed but not yet confirmed by you.
ConfirmedYou have accepted the order. Buyer is notified.
Ready for PickupOrder is packaged and ready for the courier or buyer collection.
DispatchedOrder has been handed to a courier or is on its way.
ReceivedBuyer has confirmed receipt. Order is complete.
CancelledOrder was cancelled by you or the buyer.

Actioning an Order

Click any order row to open its detail panel. The panel shows the buyer's name, contact number, delivery address, items ordered with quantities and prices, and the payment status. Use the action buttons to move the order through its lifecycle:

  • Confirm — Accept the order. Buyer receives a notification.
  • Mark Ready — Signal the order is packaged and ready.
  • Dispatch — Mark as dispatched once it's with a courier.
  • Mark Received — Close the order once delivered.
  • Cancel — Cancel the order. Contact the buyer via chat first.
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Payment is on delivery

All orders on More Classifieds are pay on delivery. You or your courier collect payment — cash or M-Pesa — from the buyer at handover. There is no online payment processing.

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Delivery Settings

Click Products → Delivery Settings to configure how delivery fees are calculated for your orders. These settings apply to all products in your catalogue.

The following fields are available:

  • Base Fee (KSh) — A flat fee charged on every order regardless of distance.
  • Per km Rate (KSh) — An additional charge for each kilometre of delivery distance beyond the base coverage.
  • Free Delivery Threshold (KSh) — Order total above which delivery is free. Leave blank to always charge delivery.
  • Max Delivery Radius (km) — The furthest distance you are willing to deliver. Orders outside this radius cannot be placed.
  • Delivery Active — Toggle this on to enable delivery for your business. Turn it off if you only offer self-pickup.

Click Save when done. Changes take effect immediately for new orders.

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Delivery settings
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Business Chats

Click Business Chats in the sidebar to see all customer conversations. A badge on the sidebar item shows the count of unread messages.

The left panel lists all active conversations — showing the buyer's name, a preview of their last message, and the timestamp. Click any conversation to open the full thread on the right. Type your reply in the box at the bottom and press Enter or click Send.

  • Search — Use the search bar at the top of the conversation list to find a buyer by name.
  • Message history — All messages are stored permanently.
  • Unread indicator — Conversations with unread messages are highlighted in the list.
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Respond promptly

Buyers who receive replies within a few hours are significantly more likely to place an order. Treat chat response time the same way you would a phone call from a customer.

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Business Chats
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Reviews & Ratings

Click Reviews & Ratings in the sidebar to see what customers are saying about your business. The top of the page shows a summary panel with your overall star rating and a bar breakdown of 5-star through 1-star ratings.

Below the summary is a paginated list of individual customer reviews. Each review shows the reviewer's name (or initials), their star rating, the review text, and the date posted. Use the Previous and Next buttons to page through all reviews.

Reviews are submitted by buyers after completing an order. You cannot remove reviews but you can use the feedback to improve your products and service.

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Settings

Click Settings in the sidebar to manage your personal account — separate from your business profile. Settings controls your login credentials and contact verification.

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Account settings
Account settings

Profile

Your profile card shows your full name, email address, and phone number. Click Edit Profile to update any of these. Each contact field displays a verification badge:

  • Email — Green Verified badge once OTP confirmed. Click Verify Email to trigger a 6-digit OTP sent to your email.
  • Phone — Orange Unverified badge until confirmed. Click Verify Phone to trigger an SMS OTP to your number.

The verification modal walks you through sending and entering the OTP — the same 6-digit box flow used during registration.

Password & Security

Scroll to the Password & Security section and click Change Password. Enter your current password, then your new password twice to confirm. Your new password must be at least 6 characters.

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My Promotions

Click My Promotions in the sidebar to see all paid boosts you have purchased for your business, branches, or products. The page is split into two sections — Active promotions and History. Click + New Promotion in the top-right corner to purchase a new boost.

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My Promotions

Active Promotions

Each active promotion card shows what is being boosted (business or product name), its current status, and the duration and cost of the package. Possible statuses:

  • Pending payment — A promotion was created but payment has not yet been completed. An orange warning is displayed: "No payment has been initiated. Use the retry button below." Click Retry payment to trigger the M-Pesa STK push to your registered phone number.
  • Active — The promotion is live and your listing is being boosted across the marketplace.
  • Paused — The promotion has been temporarily suspended.
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Payment is via M-Pesa

All promotions are paid via M-Pesa. If you see a Pending payment status, no charge has been made yet — use Retry payment to complete the transaction.

Promotion History

The History section lists all ended promotions. Each entry shows the promoted item (business or product), the boost type and duration, the cost, start and end dates, and the payment record. Use this as a reference when planning future boosts.

You can also start a new promotion directly from a product, banner, or business profile by clicking the Boost or Promote button on that item.

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Notifications

Click Notifications in the sidebar to view all your alerts and messages. Notifications keep you informed about activity across your account — including new orders, order status changes, messages from buyers, moderation outcomes for notices and banners, and system announcements from More Classifieds.

A badge on the bell icon in the top navigation bar shows the count of unread notifications. Click the bell or navigate to the Notifications page to view them. Clicking any notification takes you directly to the relevant item — e.g. clicking an order notification opens that order's detail panel.

Notifications are listed in reverse chronological order. Unread notifications are highlighted. Once viewed, they are marked as read automatically.

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Popote

Click Popote in the sidebar to access the More Classifieds field agent programme. Popote lets you earn rewards by registering other businesses as sellers on the platform. It is available to both sellers and buyers.

As a Popote agent you receive a referral commission for every new seller you successfully onboard. The Popote dashboard shows your referral link, the number of sellers you have registered, and your total earnings.

  • Your referral link — Share this unique link with business owners. When they sign up using your link and complete registration, the referral is credited to your account.
  • Registered sellers — A list of all sellers you have referred and their account status.
  • Earnings — Commission is credited once a referred seller's account is approved and active on the marketplace.
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Grow your earnings

Focus on businesses in your area that don't yet have an online presence — they benefit most from joining More Classifieds, and you earn every time one of your referrals goes live.

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Popote agent programme
Popote agent programme