Irish potatoes, Shangi
Nyandarua
KSh 2,400 per 50 kg bag
Your buyers are already here
About a thousand businesses on MORE buy food. Six farms sell it.
203
Restaurants and food businesses listed on MORE
794
Retail and shopping businesses, including grocers
That is the whole reason to be listed. A broker who turns up at the gate is often the only buyer who knows there is stock ready, and that is their entire advantage. It is not better knowledge of the market, only the fact that nobody else has heard of your farm. Being listed does not oblige you to sell to anyone, and it does not stop you selling at the gate. It stops you being invisible to everybody except the person standing in front of you.
Counts of businesses listed in those categories on more.co.ke, read in October 2026. Being listed is not a guarantee that any particular business will buy from you.
What you can list
Four places on MORE where a farm belongs
Livestock
Cattle, goats, sheep and camels, poultry, rabbits and fish stock. Eleven sub-types, so a buyer looking for dairy heifers is not wading through everything else.
- Cattle
- Goats
- Sheep
- Camels
- Chicken
- Turkeys
- Ducks
- Goose
- Pigeons
- Rabbits
- Fish stock
Vegetables, cereals and other produce
Maize, beans and other grain, potatoes and vegetables, fruit, tea and coffee. Listed under agricultural products, where grocers and retailers browse.
Equipment, tools and inputs
Implements, pumps, feed and inputs, and machinery for sale or hire. Useful if you sell or hire out kit alongside what you farm.
Agricultural land
Farmland for sale or lease, listed where buyers already look for property rather than buried in classifieds.
What a listing looks like
Priced the way you actually sell, per head, per bag, per crate
Tomatoes, grade 1
Kirinyaga
KSh 4,800 per 64 kg crate
Broccoli and kale
Nakuru
KSh 120 per kg
Raw honey, unfiltered
Baringo
KSh 650 per 500 ml jar
Boran bulls, 18 months
Laikipia
KSh 95,000 per head
Friesian heifers, in calf
Kiambu
KSh 140,000 per head
Worked examples, to show how a listing reads. The farms, counties and prices are made up for illustration and are not a price guide. You set your own price and change it whenever you like.
What your own page could look like
Your name, your county, your produce, and a button that rings your phone
Your page is not a classified ad. It carries your farm name and logo, a cover photograph, your county and your opening hours, your produce laid out with prices, and the buttons a buyer uses to call or message you.
- Your name and logo at the top, not ours
- A verified badge once the review is through
- Produce in a grid with photos, prices and units
- County, directions and the hours you answer the phone
- Call and message buttons that reach you directly
- Notices for a harvest window or a change in grading
Delivery is handled
Last-mile delivery to the buyer, on terms you set yourself
An order does not stop at your gate. MORE runs the last mile to the buyer, and you decide what it costs and how far it goes.
- A base fee charged on every order
- A per-kilometre charge beyond your base coverage
- A free-delivery threshold, above which the buyer pays nothing
- A maximum radius, so orders from too far away cannot be placed
- Or switch delivery off and offer collection from the farm only
You set all of it once, under Products then Delivery Settings, and it applies to everything in your catalogue. Changes take effect on the next order.
This part of MORE is new
Which is the opportunity, so we will not pretend otherwise
There are only a handful of farms listed on MORE today. We are not going to dress that up with a community you would then go looking for and fail to find.
What it means in practice is simple. When a hotel in your county searches for goats or for maize right now, there is almost nobody there to find. The farms that list first are the ones those buyers will see, and they will not be competing with two hundred others on the same page. That advantage lasts exactly as long as the category stays thin.
What MORE is
A business directory and marketplace for Kenya. Buyers browse by category and county, land on your page, and contact you. Price, payment and collection are agreed between the two of you, exactly as they would be at the gate.
Four steps to start
A phone number is enough to begin
Create an account as a seller
Your name, phone number and a password. You confirm the number with a code sent by SMS.
Add your farm
Business name, county, category and contact details, with a logo and a cover photo. If you farm in more than one place, each site can be added as a branch.
Submit it for review
We check the details before the page goes public. You can carry on filling it in while the review runs.
List what you have, and sell
Each listing takes a photo, a price and a quantity. Price a bull per head, milk per litre, maize per bag, tomatoes per crate. From then on buyers find you directly.
The seller manual walks through every screen with pictures, if you would rather read it through first.
When stock has to move this week
Two shorter ways to say so, without building a full listing
Quick posts
A short public post for what is ready now: what it is, how much, where, and your number. Forty bags of potatoes in Nyandarua, thirty broilers on Friday. It takes a minute and sits on the quick posts feed.
Notices on your page
A dated note pinned to your own storefront, with photos if you want them. Useful for a calving season, a grading change, or telling regular buyers when you will next have stock.
What it costs
Listing is free; visibility is the paid part
Free
The storefront, your listings, the enquiry form, the inbox and orders. No charge to be on the platform, and no commission taken on a sale you arrange with a buyer.
Paid packages
Sponsored placement in search, in your category and on the homepage, hero banners, and managed advertising. Worth it when you have volume to move and want to be seen first. The plans and pricing page lists what each one includes.
What MORE does not do
So you know before you plan around it
We do not hold the money
There is no escrow. Payment is between you and the buyer, on whatever terms you agree. Treat a new buyer the way you would treat one at the gate.
We do not keep it cold
Delivery is not refrigerated, so a load that has to stay chilled is still your arrangement to make. Price perishables for the hours they will actually be in transit.
We do not set the price
There is no price index and no guarantee. You put the price on your own listing and change it whenever you like. What the market pays is still the market's business.
Start selling
Be the farm they find first
It takes a phone number to begin, and the storefront costs nothing to keep.
What you walk away with:
A page for your farm that buyers find by county and by what you keep or grow
Listings priced the way you sell, per head, per litre, per bag or per crate
Enquiries and orders in one inbox instead of scattered calls
Quick posts for stock that has to move this week